As a photographer, I love creating portraits of people. One of the few times adults have their individual portraits taken is for their business headshots or whatever style of portraits work for the company. I work with a lot of companies that want a more relaxed take on the typical business marketing portrait. I also try to throw in some portraits that push the boundaries a bit into a more editorial style so that the marketing people have options if they need some creative photographs for their social media.
Read MoreI met Elizabeth in Fremont. We wandered around and found some great places for her images. I’ve always called these business marketing portraits, but they are more commonly called brand photography or personal brand photography. Either way, here are some portraits of Elizabeth for her LinkedIn and new job.
Read MorePersonal branding photography is a new term for something I have been doing for clients for a couple of decades - creating a group of images that they can use to market themselves. Whether they use one as a headshot on LinkedIn, a poster for speaking engagement, creating an advertising piece to send to their clients, or just different places on their website, having the images help them meet their marketing goals without repeatedly using the same image. I met Christi for her personal branding session in Seattle.
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